The Business of Art: Practical Advice for Navigating the Art World

The Business of Art: Practical Advice for Navigating the Art World

A Panel Discussion for the Emerging Professional Artist

Wednesday, April 22, 7 – 9pm, $30 – $40

You’ve put in the work. Your art is real. Now what?

Making the leap from passionate creator to working artist is one of the most exciting — and most uncertain — transitions a creative person can make. The gap between making great work and building a sustainable career around it is real, but it is absolutely crossable. And the people who have crossed it are ready to show you how.

The Business of Art brings together four accomplished voices from across the art world for an honest, practical, and inspiring conversation about what it actually takes to build a life around your creativity.

Meet the Panelists

🎨 Holly Suzanne Rader — A working artist who has built a thriving full-time practice from the ground up, navigating the real-world challenges of sustaining a creative career on their own terms.  Holly also runs a gallery in Boonton called Hollywould Studios.

🎓 Diane Tyson — An academic specializing in the business of art, bringing research-backed insight into the economics, strategy, and structure behind successful art careers.

🏛️ Heather Carter — An experienced art consultant and curator with deep knowledge of how artists get discovered, selected, and elevated within the institutional art world, serving on committees of several museums. As founder of her company Carter Fine Art Services and “Art Matchmaker”, she has an exceptional track record of pairing art collectors/enthusiasts with the perfect pieces of art fitting every interest and budget.

🖼️  Naz Botas — The owner of the Space gallery who knows exactly what they look for when considering new artists.  Her years spent working as a designer and creative director have taught her the difference between the individual artist needs and desires and market desires.

The conversation will cover:

• How to approach galleries and what curators and owners actually look for in an artist submission.
• Pricing your work with confidence.
• Building your brand and online presence as an artist.
• Marketing strategies that work without compromising your creative integrity.
• Making the financial leap from part-time to full-time.
• The behind-the-scenes reality of the art world that no one teaches in art school.

This event is for you if:

You are a working or emerging artist ready to take your practice seriously. You are transitioning from art as a hobby to art as a career. You want real, actionable insight from people who have done it. You are hungry to understand the business side of the creative world without losing what makes your work yours.

A Q&A session will follow the panel — come with your questions.

Seating is limited — reserve your spot early.